EPISODE 04 · FROM IDEA TO LAUNCH

Research first.
Code at step 8.

A free Claude skill that walks one idea through
research, design, build and marketing, in order.

Download the free kit The video is coming soon. The kit is ready now.

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Three files. One process.

Free. No email address needed.

The skill MD ↓Readable guide MD ↓Project template MD ↓

THE TEN STEPS

Decide before you build.

STEPS 1–5 / RESEARCH

Will it sell?

Market · Revenue · Competitors · Teardown · Complaints

STEPS 6–7 / DESIGN

What exactly?

Design from complaints · PLAN.md scope table

STEPS 8–10 / BUILD & MARKET

Ship and reach people

Build one item at a time · Ad analysis · 90-day plan

Every step ends at a gate: continue, stop, or pivot. If you only want validation, steps 1–5 are a complete result on their own.

INSTALL IN A MINUTE

Save it. Say it.
Claude takes it from there.

Save SKILL.md to your Claude skills folder, open your project folder in Claude Code or Claude Cowork, and say start the launch playbook. Claude asks five short intake questions, then begins step 1.

Read the whole process first ↓

● ● ● TERMINAL

mkdir -p ~/.claude/skills/launch-playbook
mv ~/Downloads/SKILL.md ~/.claude/skills/launch-playbook/SKILL.md

# Then, inside your project folder in Claude Code:
start the launch playbook

WHAT IT LEAVES BEHIND

Real files,
not one long chat.

So the next session, or the next person, can pick up exactly where you stopped.

playbook/STATUS.md

Where you are. A new session reads it first and picks up from there.

research/01-market.md … 05-complaints.md

Market, revenue, competitors and complaints, each with a “why this might not work” section.

competitors/[name]/

Screens and notes from taking a competitor apart.

design/

Screens designed to fix the top complaints.

PLAN.md

Stack, price, the scope table and your definition of done.

marketing/09-ads.md · 10-plan.md

What competitors’ longest-running ads say, and a 90-day plan.

A note on the kit

This is a process, not a promise. The skill pushes back on weak ideas on purpose, and research still needs your judgment. It’s the same order I followed building my own product, written down afterwards so Claude can walk you through it.

A companion to Build Alone Episode 04.

Research first.Code at step 8.